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American Real TV is a self improvement talkshow with a mission to raise global consciousness in hopes to inspire, empower and enlighten our listeners through the stories of our guests. The show is hosted by Roger L. Brooks and broadcast through various online channels including YouTube, Facebook, iTunes and our website. A new episode is released each Sunday! Support this podcast: https://anchor.fm/american-real/support
Episodes
Sunday Mar 22, 2020
EPISODE #137 | DAVID BRIER | BRAND INTERVENTION
Sunday Mar 22, 2020
Sunday Mar 22, 2020
David Brier is Google’s #1 Rebranding expert, he’s the Slayer of the Mundane, the Liberator of Awesome, the Author of Amazon’s Branding Bestseller “BRAND INTERVENTION” responsible for nearly $2B in sales, and is this week’s guest on American Real TV. In this episode, we sit down for an in-depth conversation about branding, and how he applies his brand intervention techniques to his clients and their business.
SHOW NOTES:
- David’s 40 years in the branding space.
- The rebranding mindset.
- Having site of the bigger picture when working with his clients.
- How many people are actually making a difference in the world?
- Davi’d concept of humility; derived from lowly, unworthy, dirt.
- The difference between empathy and sympathy.
- David’s book; Brand Intervention: 33 Steps To Transform The Brand You Have Into The Brand You Need.
- Entitlement.
- David’s introduction to art and his early career.
- The importance of color.
- Brands and icons.
- “Neither coffee nor branding work when diluted.”
- The rebrand and the honest assessment.
- Why, how and what void are you filling; and what dots are we connecting.
- American Real’s brand example.
- How David created his own brand.
- Budgeting the rebrand.
- David’s failures.
- The value of LinkedIn.
- David the coach; from macro to micro.
- David Brier’s legacy.
- David’s website: risingabovethenoise.com
- Buy the Book: https://www.amazon.com/Brand-Intervention-Steps-Transform-Have/dp/0999529706/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1584893125&sr=8-1
- Roger L. Brooks is the founder and host of American Real. Get his latest book, "The Power of being Rich: 10 Essential Steps to Manifest What You Already Have" by clicking on this link: https://amzn.to/2TN0sFr
Do you need a hand sorting through some uncertainty? Are you craving some accountability in your life? If you answered yes, book a call on Roger's calendar to see if he can help: https://calendly.com/americanreal/20min
Subscribe to our YouTube Channel: http://bit.ly/2zVQDLO
AMERICAN REAL
Website: https://americanreal.tv
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--- Support this podcast: https://anchor.fm/american-real/support
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