Episode #198 | Todd Hockenberry | Knowing Your Customers

Todd Hockenberry is a business development strategist who consults with entrepreneurs and business owners with his company Todd Hockenberry, Inc using the inbound principles. His company has an edge on the industry by expressing the benefits of being customer centric and appealing to what drives better sales. Todd focuses on the theory that if a company can offer an unmatchable experience in all stages of the brand, compared to the competition, chances are the customer centric company will outperform. Todd knows his consultations can shake old habits of business leaders who focus primarily on numbers and benchmarks, and will bring about positive changes to increase profits.

On this episode of American Real, Roger Brooks interviews Todd Hockenberry who they both passionately agree on topics including the inbound principles, driving value, and the roles an executive can play when creating a better user experience for the customer. Business owners, managers, or creatives within an organization can utilize this information shared by the guest to gain sales, customer satisfaction, and increase the chances of succeeding in highly competitive industries by focusing a majority of the energy to the overall environment a customer has to encounter. Listen to this episode and find the many tips and tricks from Todd Hockenberry on getting to know your customers. 

 

Social Media: 

 

Read Roger’s books: https://amz.run/53UE 

Check out the American Real website: https://www.americanreal.tv/ 

Follow Roger on Linkedin: https://www.linkedin.com/in/rogerlbrooks/ 

Follow American Real on Instagram: https://www.instagram.com/AmericanRealTV/ 

Follow American Real on Twitter: https://twitter.com/rogerbrooks 

Follow American Real on Facebook: https://www.facebook.com/americanrealtv 

Subscribe to American Real on Youtube: https://www.youtube.com/AmericanReal 

 

Timestamps:

 

0:00 - Intro

3:12 - Effects of the Pandemic on Orlando 

5:28 - Working Remote

8:38 - Todd Hockenberry’s Inbound Strategy

13:23 - Inbound Beliefs 

17:00 - The Role of an Executive

20:54 - Driving Value

24:35 - Relationship Between Sales and Marketing

30:24 - The Roles of Other Company Departments 

36:27 - The Importance of Culture

38:43 - Closing Remarks

 

Mentioned In The Episode:

 

Todd Hockenberry Website - https://www.toddhockenberry.com/about

Todd Hockenberry LinkedIn - https://www.linkedin.com/in/toddhockenberry/

Todd Hockenberry Twitter - https://twitter.com/toddhockenberry?lang=en