Episode #251 | Derrick Chevalier | Evolve or Be Slaughtered

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In our rapidly evolving digital marketplace, traditional negotiation approaches are becoming obsolete. Companies facing supply chain disruptions, remote work challenges, and global uncertainties need flexible, adaptive negotiation frameworks. The stakes couldn't be higher, with research showing that organizations with strong negotiation cultures outperform their competitors by up to 25% in securing favorable terms and building sustainable partnerships. Our guest today has developed a groundbreaking approach that transcends conventional negotiation wisdom. His continuum-based framework adapts to the evolving dynamics of business and interpersonal relationships across all sectors, whether you're negotiating a multi-million dollar deal or navigating complex international relations. His new book, "Evolve or Be Slaughtered, Negotiation for the 21st Century," builds upon foundations laid by negotiation pioneers like Chester Karras, William Ury, and Chris Voss, but introduces innovative concepts designed for today's complex landscape and beyond. We'd like to welcome internationally recognized strategist and author, Derek Chevalier.

On this episode of American Real, Roger asks Derrick about the scope of who could benefit from the skills of negotiaton that he's learned across his career. "Yeah, I think that's so important," Derrick says. "And one of the things I want to talk about and really announce to the world is that really any human interaction involves some part of negotiation. So the difference may be that a well-trained negotiator is aware of that, and somebody who doesn't recognize it doesn't even know that they're involved in a negotiation."

WHERE TO FIND DERRICK:
Derrick's Book: https://funtranslations.com/romulan
Derrick's Website: https://h-c.com/
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Roger L. Brooks is the founder and host of American Real and American Real Publishing Company. If you'd like to learn more about getting your book published or becoming a bestselling author, schedule a call with a member of Roger's team here ➡️ https://www.officialrogerbrooks.com/book
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